Launching the Blue Collar Evangelist

Welcome. I’m Mike Rosen — The Blue Collar Evangelist.

After nearly 20 years in the Blue Collar, Skilled Trades world—building businesses from scratch, leading through economic uncertainty, and scaling teams to national impact—I’m entering a new chapter.

It’s personal. It’s professional. It’s mission-driven.

The Blue Collar Evangelist is my platform to advocate, advise, and invest in the very people and industries that keep this country running—and often don’t get the spotlight they deserve.

Why Now?

Because there’s still a stigma against the trades.
And that stigma holds people, businesses, and our economy back.

I’ve seen the power of this space up close—starting at Rose Paving, launching my first business (residential and commercial cleaning), scaling Let’s Pave, driving strategic initiatives, and launching new service lines that generated millions in EBITDA.

But impact shouldn’t be confined to one company. I’m now working with multiple founders, investors, and operators across the trades—and the energy is electric.

What I’m Doing

Here’s how I’m showing up in this next chapter:

✅ Advising blue collar businesses and leadership teams
✅ Serving on boards and in executive roles
✅ Consulting with Private Equity backed platforms in residential and commercial services
✅ Investing in and elevating overlooked opportunities
✅ Championing the mission with a megaphone (and a hard hat)

If it supports blue collar, skilled tradespeople, strengthens the workforce, or builds long-term value in this space—I’m all in.

My Background

• Served in every seat from National Account Manager to CEO

• Scaled Let’s Pave from $0 through a successful Private Equity investment

• Led successful private equity investment and board strategy

• Re-engineered Cash Conversion Cycle (CCC), leading to improved resource utilization, enhanced customer service and experience

• Launched a roofing division, exceed eight-figures in first full-year revenues

• Built a 1,000+ provider national contractor network

• Developed data-driven insights (NetSuite + Power BI integration & dashboards)

Let's Break the Stigma Together

This newsletter will be a mix of behind-the-scenes insights, blue collar leadership stories, investment themes, conversations with people doing meaningful work in the skilled trades, and more than anything, celebrating those connected to this mission (and work).

Want to Collaborate?

Whether you're an operator, investor, founder, or just someone who wants to elevate the trades—I want to hear from you.

👉 Connect with the BCE on LinkedIn | Instagram | Facebook | Twitter / X
👉 Visit theBCE.com
📩 Or just reply to this email — I read every message

Until Next Time

Stay humble. Stay hands-on. And never stop building.

—
Mike Rosen
The Blue Collar Evangelist
[email protected]